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Udemy is “Intentionally Reducing” the Business That Made It Famous. It’s Not Working.
Subscriber growth and revenue are accelerating even as revenue per user declines.
Udemy built its empire on a simple idea: anyone could create a course, and anyone could buy one. That marketplace model made Udemy famous and made millionaires out of its top instructors.
Now the company is deliberately killing it.
In Q3 2025 earnings call, Udemy’s CFO admitted they are “intentionally reducing” single course sales to push users toward subscriptions. The logic is straightforward: Udemy keeps 82.5%
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10,000+ Free Courses from Tech Giants: Learn from Google, Microsoft, Amazon, and More
Including thousands of free certificates and badges from these leading big tech companies.
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7 Best Technical Writing Courses to Master Documentation and Communication
Turn complex technical information into clear, concise, and reader-friendly documents with the help of these top technical writing courses.
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Udemy’s 2021: Half a Billion Revenue, B2B Revenue Soars, B2C Plateaus
Udemy’s 10K recaps the company’s year, from its finances to the latest developments on an ongoing lawsuit.
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